Docket i
Fixed-scope project
A site, a store, an identity. Agreed scope, agreed price, agreed dates, written on one page before anything starts. Most work lands here.
Services · five plates, one press
Basically,
anything web
Design, build, stores, and the technical bits in between. It’s one person across the whole thing rather than three agencies passing files around, which is usually faster, cheaper and considerably less annoying.
Plate 01 · The core
Web design
& build
Great-looking sites that load quickly, explain the offer clearly and turn interest into enquiries. Design and build happen together, so the finished site matches the intent.
- 01Marketing sites, landing pages and campaign microsites
- 02Design systems and component libraries you can actually maintain
- 03Front-end build: semantic, accessible, fast on a bad train
- 04CMS integration so your team can edit without breaking the layout
- 05Rebuilds and redesigns of sites that have quietly stopped working
Plate 02 · The main domain
Ecommerce
Shopify stores, theme improvements and headless builds where they make sense. The focus is simple buying: clear product pages, useful merchandising, clean carts and fewer checkout headaches.
- 01Shopify and headless builds, plus theme work on an existing store
- 02Product and category page design, merchandising and filtering
- 03Cart, checkout and post-purchase flows
- 04Subscription, bundling and upsell mechanics that don’t feel grubby
- 05Platform migrations without losing your search rankings
Plate 03 · The useful extra
Conversion &
optimisation
Not a separate consultancy, just the part where I check whether what I built is working, and fix it if it isn’t. Handy, since I can do both.
- 01Funnel and drop-off analysis across analytics and session recordings
- 02A/B tests: designed, built, launched and read
- 03Landing page and checkout rebuilds where the evidence says rebuild
- 04Speed work, because a slow site is a conversion problem first
- 05Plain-English write-ups, including the tests that lost
Plate 04 · Where many start
Brand &
identity
Marks, type and colour systems, and the guidelines that keep it all upright once I’ve gone. Often the front door to the web work.
- 01Naming support, wordmarks, monograms and custom lettering
- 02Type and colour systems built to survive contact with a real site
- 03Packaging, print and editorial where the brand exists offline too
- 04Brand guidelines written for the people who have to use them
- 05Rollout across store, email, ads and social
Plate 05 · The rest of it
Technical
odd jobs
The category most people leave off their site. If it’s web and it’s broken, ask. The worst case is I tell you who to call instead.
- 01Analytics, event tracking and consent set up so the numbers mean something
- 02Third-party integrations, APIs and the glue between tools
- 03Accessibility audits and remediation
- 04Performance work: images, fonts, scripts, Core Web Vitals
- 05Rescuing half-finished builds someone else walked away from
Three ways to work together.
Docket ii
Monthly retainer
A set number of days each month for ongoing design, build and testing. Best once something is live and you want it to keep getting better.
Docket iii
Day rate
For audits, second opinions, overflow work or the technical odd jobs. No minimum engagement and no attempt to turn it into a retainer.